A design-driven studio focused on clarity, usability, and strong brands.

Based combines strong design, thoughtful strategy, and clean execution to help brands grow online. We create digital experiences that communicate clearly and feel visually timeless. No noise - just work that makes sense.

We make your business look better and sell better.

About Based

Hi, it’s Shelly! I’m a creative digital product designer and the founder of Based Studios. I lead every project directly and work with trusted designers and developers only when extra expertise is needed. This keeps the process focused, flexible and free from the usual agency chaos.
Shelly
Digital Designer & Founder @ BASED STUDIOS

Trusted collaborators

Trang

Branding Designer
tra-ng.de

Paul

Software Engineer
paulpopus.dev

Chris

Graphic Designer
chris-gansauge.de

Christoph

Web Developer
digitalewege.de

Frequently Asked Questions

We know you’ve got questions.
So here are a few answers that actually matter to you.

Who is "We"?

“Based” is led by me, Shelly - a UX/UI designer and creative director with over a decade of experience working with brands, startups, and SaaS products across Europe. When I say we, I’m not talking about a faceless agency or a room full of juniors. I work with a curated network of trusted partners: developers, strategists, and specialists I’ve collaborated with for years.

That means:
You get one main point of contact (me).Your project stays focused, personal, and hands-on. And only when extra expertise is needed, the right people join - not whoever happens to be available.

Think studio mindset, not agency bloat. Small by design, flexible by default, and scaled only when your project actually needs it.

Where are you based?

We’re based in Cyprus and work with clients and partners across Europe and internationally. Time zones haven’t been an issue so far - good structure beats geography every time.

How much does a project cost?

Every project is priced individually based on scope, complexity, and goals. We've done websites for 500€ and large scale projects with a duration of 2-3 years for more than 100k €. It all depends on your needs. Before we do anything, we'll send you a quote and wait for your agreement.

How long does a project take?

Most projects take 6–12 weeks from kickoff to launch.Bigger platforms, SaaS products, or branding-heavy projects can take longer. Timelines are always defined upfront so you know exactly what to expect.

Longterm collaborations over years are also possible and very common!

What kind of clients do you work with?

Primarily B2B clients: startups, scale-ups, SaaS companies, and established brands.That said, if you’re a private client with a strong vision and a serious project, we’re open to that too.

Do you offer fixed prices or hourly rates?

Mostly fixed project prices - we believe in clarity on both sides. For ongoing work, we also offer monthly retainers or day rates, depending on what makes most sense for the collaboration.

Do you only do design, or also development?

Both.
I handle UX/UI design, branding, and Webflow development in-house. For more complex setups, I collaborate with trusted developers while staying responsible for the overall experience and quality.

Can I update my website myself after launch?

Yes. Your site is built so you can update content easily without breaking anything. If you want, we’ll also walk you through it or provide ongoing support.