A Scalable Platform for Modern Fleet Management

Services

Conception

Copywriting

UX Design

UI Design

Photo Editing

Development

Launch & Handover

Industry

Mobility

Year

2023

Collaborators

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Fuhrparkhelden is a digital fleet management platform that helps companies of all sizes manage vehicles, costs, and processes efficiently. The challenge was to translate a complex, feature-rich product into a clear, trustworthy, and approachable digital experience — without overwhelming users or losing depth.

The existing content and structure did not fully reflect the maturity of the product or the professionalism of the brand. Decision-makers needed to immediately understand the value, while operational users required clarity, structure, and reassurance. The goal was to create a modern, scalable website that communicates expertise, supports conversion, and positions Fuhrparkhelden as a reliable long-term partner for digital fleet management.

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Branding & Visual Identity

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Print Design

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Digital Design

The website was designed with a strong focus on clarity, hierarchy, and usability. A structured layout guides users through Fuhrparkhelden’s services, benefits, and solutions step by step - from first touchpoint to conversion. Clear messaging, modular sections, and a balanced use of white space ensure that even complex topics remain easy to understand. Visual elements such as icons, imagery, and subtle highlights are used deliberately to support content rather than distract from it. Trust-building components like customer references, statistics, and expert resources are integrated throughout the site to reinforce credibility and authority.

Special attention was given to scalability: the modular design system allows new features, content, and use cases to be added seamlessly over time. The result is a professional, future-proof website that combines strong visual presence with functional depth - supporting Fuhrparkhelden’s mission to make fleet management simpler, more transparent, and more sustainable.

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"We have already completed several projects together and continue to work closely on an ongoing basis. Shelly listens carefully, quickly understands what we’re looking for, and presents solutions that go beyond our expectations. Communication is always pleasant and collaborative, and the execution is fast, straightforward, and highly professional."