Dive into a redesign for three swimming pool websites

Services
Conception
UX Design
UI Design
Photo Editing
Launch & Handover
Industry
Leisure & Activities
Year
2024
Collaborators
Digitale Wege
UnitedCreation

The challenge we faced was meeting the client's wish to include numerous large images without overloading the site, while still providing all relevant and legal information to the customers with minimal text. The agency that hired me for this commission had already experienced one rejection from the client and needed help modernizing their design approach, as the client preferred a clean, minimal look that would still appeal to families with children, their target audience. Additionally, the design needed to be flexible enough to be adapted to the other two companies the CEO is running.

I mastered this challenge by seamlessly integrating the images into the design, using galleries and other creative elements to maintain a clean, minimal look. This approach allowed the three swimming pools to have a refreshed and modern appearance, successfully appealing to families with children. The end result was a visually stunning and user-friendly website that met all of the client's requirements. The FE Development was outsourced.

Branding & Visual Identity

Print Design

Digital Design

The website was designed as a visual-first experience, where imagery takes the lead and text supports only where necessary. Clear page structures, generous white space, and intuitive navigation ensure visitors can quickly find essential information such as opening hours, pricing, and safety regulations without feeling overwhelmed.

Special attention was given to accessibility and clarity for families, making the site easy to use for parents while still feeling playful and inviting for children. Subtle animations and carefully structured galleries bring the locations to life without impacting performance. The result is a scalable, modern website that balances emotion and functionality — and can be easily extended to additional brands within the same corporate group.

"We’ve been working with Shelly for several years now - and honestly, we’re blown away every single time. She consistently hits the mark with her designs, working in a modern, structured, and highly creative way. Collaborating with her doesn’t just lead to outstanding results, it’s genuinely a pleasure. What really sets Shelly apart, though, is who she is as a person: incredibly kind, empathetic, attentive, honest, and reliable. This kind of collaboration is sadly far too rare these days."
Andreas Lehnert
CEO @UnitedCreation

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