Dive into a redesign for three swimming pool websites
The challenge we faced was meeting the client's wish to include numerous large images without overloading the site, while still providing all relevant and legal information to the customers with minimal text. The agency that hired me for this commission had already experienced one rejection from the client and needed help modernizing their design approach, as the client preferred a clean, minimal look that would still appeal to families with children, their target audience. Additionally, the design needed to be flexible enough to be adapted to the other two companies the CEO is running.
I mastered this challenge by seamlessly integrating the images into the design, using galleries and other creative elements to maintain a clean, minimal look. This approach allowed the three swimming pools to have a refreshed and modern appearance, successfully appealing to families with children. The end result was a visually stunning and user-friendly website that met all of the client's requirements. The FE Development was outsourced.

Branding & Visual Identity
Print Design
Digital Design
The website was designed as a visual-first experience, where imagery takes the lead and text supports only where necessary. Clear page structures, generous white space, and intuitive navigation ensure visitors can quickly find essential information such as opening hours, pricing, and safety regulations without feeling overwhelmed.
Special attention was given to accessibility and clarity for families, making the site easy to use for parents while still feeling playful and inviting for children. Subtle animations and carefully structured galleries bring the locations to life without impacting performance. The result is a scalable, modern website that balances emotion and functionality — and can be easily extended to additional brands within the same corporate group.











More Projects
View all Projects
Redesign for Fuhrparkhelden
View Project
Web Portfolio for an Architectural Artist
View Project