HalloUmsatz! is a startup dedicated to helping other startups boost their sales. Despite being a small team, they are well-connected and adept at reaching decision-makers in their clients' target companies. However, their previous website failed to effectively communicate their expertise, had outdated branding, and was too minimal to build user trust. As a result, I was tasked with revamping their branding, creating new content for the website, and integrating everything into their existing system, which runs on WordPress using the Elementor theme.

Although WordPress posed some challenges for implementing certain ideas, our primary focus was on achieving a clean and minimal design that emphasized content. Moving away from the one-page approach, we completely rebuilt the information architecture (IA) and developed new content ideas tailored to the company's diverse target audiences. In addition, we refreshed the company's branding, selecting modern and neutral fonts and colors, along with a secondary highlight color to draw attention to key information. The new website not only showcases HalloUmsatz!'s expertise but also builds trust with potential clients through its professional and engaging design. By carefully balancing aesthetics and functionality, we created a user-friendly platform that effectively communicates the company's value proposition. The redesigned site is now a powerful tool for HalloUmsatz! to attract and convert prospects, ultimately supporting their mission of helping startups succeed.

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