Where AI Meets Intention

Services

Conception

Brand & Visual Identity

Copywriting

Photo Editing

UX Design

UI Design

Launch & Handover

Industry

Media & Design

Year

2025

Collaborators

Digitale Wege

UnitedCreation

Visit Website

UnitedCreation is a media design and marketing agency focused on AI-driven solutions. The goal of this project was to reposition the brand visually and strategically, creating a clear, modern identity that reflects both creative expertise and technological depth.

The existing brand lacked a strong conceptual foundation and visual coherence. The challenge was to define a recognizable identity that communicates innovation without feeling abstract or inaccessible. Alongside a new slogan, the project included a complete logo redesign, a refreshed visual system, and a full website redesign that aligns branding, messaging, and user experience.

The result is a future-oriented brand presence that positions UnitedCreation as a confident partner at the intersection of creativity, technology, and AI.

Branding & Visual Identity

The logo was redesigned as a conceptual mark built from a rotated “U” and “C”, forming a single, cohesive symbol that represents UnitedCreation on multiple levels. The dot element acts as a deliberate focal point and symbolizes AI as the driving core of the brand - small, powerful, and intentional.

A clean black-and-white foundation ensures clarity and versatility, while modern gradients are used as expressive elements to communicate innovation and movement. These gradients give the brand a distinctly AI-driven look without overwhelming the core identity, striking a balance between technology and design.

Typography was chosen for clarity and authority, supporting strong headlines and readable body text across digital applications. Together, logo, color system, gradients, and typography form a flexible visual language that works consistently across branding, website, and marketing materials.

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Print Design

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Digital Design

The website was redesigned to reflect UnitedCreation’s new positioning and visual identity. Clear structures, strong typography, and intentional spacing guide users through the content, while gradient accents and subtle visual transitions reinforce the AI-focused brand character.

Rather than relying on decorative effects, the design emphasizes clarity, storytelling, and conversion. Services, references, and educational content are structured to build trust and communicate expertise without unnecessary complexity.

The website acts as both a brand stage and a functional marketing tool. It presents UnitedCreation as modern, capable, and forward-thinking - a media design agency that understands both creative direction and the technological future of AI-driven marketing.

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"We’ve been working with Shelly for several years now - and honestly, we’re blown away every single time. She consistently hits the mark with her designs, working in a modern, structured, and highly creative way. Collaborating with her doesn’t just lead to outstanding results, it’s genuinely a pleasure. What really sets Shelly apart, though, is who she is as a person: incredibly kind, empathetic, attentive, honest, and reliable. This kind of collaboration is sadly far too rare these days."